Kiflom Hailu is the Senior VP of Revenue Optimization/Management at Highline Hospitality. Kif is responsible for optimizing Topline Revenue and Asset Management of Highline’s existing hospitality portfolio as well as assisting in the evaluation of future ownership opportunities. Kif has over 22 years of hospitality experience with over 18 years of focused experience in the field of Revenue Management. Prior to joining Highline Hospitality, for 5 years, Kif successfully served as the Regional and Area Directors of Revenue Strategy for Aimbridge Hospitality, the largest private hospitality management company in the world. Prior to that, Kif excelled in multiple positions overseeing Revenue Management at Pacific Hotel Management for 13 years. Throughout his career, Kif has guided over 75 branded full-service, select-service and independent hotels and resorts to a high level of success. Kif is certified in Marriott, Hilton, Hyatt, IHG and multiple independent revenue management systems providing a wealth of experience in his discipline.